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"By every measure I can think of, Simplicity for Mobile Servers is an impressive IDE."
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Data Representations Appoints Strhold S.p.A. As European Alliance.

Summit, NJ, June 12, 2003-
Data Representations, Inc. has formed an alliance with Strhold S.p.A., headquartered in Reggio Emilia, Italy, to distribute the Simplicity Family of Java Development Tools throughout European countries covered by Strhold. "I welcome this alliance with Strhold," said Sal Danna, Vice President of Sales and Marketing for Data Representations. "Strhold's technical experience, diversity and professionalism combined with the Simplicity tools is a combination offering a substantial value to their customers. Unlike many order takers, Strhold will take the time to understand what is necessary to improve their customers return on investment."

Since Strholds market is so diverse they will sell Simplicity's tools for J2SE, J2ME, and J2EE. These tools include Simplicity for Java, Simplicity Professional, Simplicity for Mobile Devices, Simplicity for Palm OS Platform, Simplicity for Mobile Servers, Simplicity Enterprise, Simplicity Enterprise for Legacy Rejuvenation, and Simplicity for Tarantella. The timing of this announcement coincides with the release of new versions of Simplicity for Java, Simplicity Professional, and a centrally managed version of Simplicity for Tarantella.

About the tools
The Simplicity Tools offer developers a clever combination of unique and automatic features. These productive features will allow professionals or beginners to speed through their development process by eliminating tedious tasks leaving more time for their creative talents. Features such as "Execution on the Fly", "Code Sourcerer" and "Visual Composer" can revolutionize the way developers use their talents.

The Simplicity Tools target desktop applications, mobile applications, enterprise applications, or they can modernize years of proven legacy assets into modern user interfaces. Simplicity for Mobile Servers combines tools for designing end-to-end applications. It aggregates data from a variety of back end sources, and smartly integrate them into small footprint client applications running on Java enabled telephones or PDA. Simplicity Enterprise : Rejuvenation Edition accepts data directly from host applications such as AS/400, 3270, 5250, VTxxx, or Unix and modernize or unify the data so it can be deployed via Tarantella Servers or on any J2EE compliant server such as SUN One, Tomcat, WebSphere, WebLogic or Oracle.

About the Company
Data Representations, Inc. is a technology company that has been in existence since 1997. Data Representations is renowned for the Simplicity family of Java Development Tools. Simplicity Tools are designed for programming desktop systems, application servers, handheld wireless devices, and legacy rejuvenation. The key differentiator of the tools is real-time WYSIWYG programming. Simplicity Tools use open technologies such as Java™ and XML to ensure scalability, stability and interoperability. By using industry standard technologies, these solutions never lock customers into a single vendor or supplier.

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Data Representations, Simplicity for Java, Simplicity Professional, Execution-On-The-Fly, and Code Sourcerer are trademarks of Data Representations, Inc. Java and SUN One are trademarks of Sun Microsystems, Inc., WebShere, IBM, WebLogic, BEA, and Oracle, Oracle. All trademarks are owned by their respective company.